"The Write Stuff"

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Each issue will feature an important aspect of effective writing for websites and Internet advertising and marketing campaigns.

Future issues will highlight:

Common writing mistakes that turn off prospective customers
Sacred writing rules used by professional copywriters that turn prospects into customers
Proven design techniques that create a website with irresistible enthusiasm and appeal
Common site design mistakes that confuse and lose prospective customers
Off-line advertising that drives traffic to your site
How to build customer relationships with a free e-newsletter offer on your site

"The Write Stuff" will also feature guest articles from other Internet professionals: